Display Stands for Netto Marken-Discount
The German supermarket chain Netto Marken-Discount chose us to manufacture display stands aimed at improving the presentation of Knorr sauces and ensuring more efficient sales.
The goal was to utilize a narrow 20 cm space at the ends of shelves, which is often overlooked by retailers. However, this space is highly visible from a wide angle, and when designed correctly, it attracts a lot of attention. Shoppers tend to take shortcuts and walk as close as possible around corners, so placing eye-catching products or promotional banners in these areas guarantees success.
We focused on a sturdy construction that could support up to 80 kg while ensuring smooth, rounded edges to prevent snagging on customers’ clothing. Additionally, we designed the stands with a secure attachment to the adjacent shelf unit, making them resistant to impacts from shopping carts.
Our design also reflected the client’s request to create stands that visually blend into the existing store concept while remaining practical for store staff to handle and maintain.
The Results?
Netto Marken-Discount was highly satisfied with the quality of the delivered stands, and after a few months, they shared a remarkable insight with us—sales of the featured Knorr sauces increased by more than 240%!
Implementation Details
Completion time including design | Number of stands delivered | Load capacity |
---|---|---|
5 weeks | 300 pcs | up to 80 kg |